Achieving Excellence in Marketing: Programme for Marketing Leadership - IIM Ahmedabad
- Duration
6-7 Months
- Mode
Blended Learning (On Campus + D2D)
- Commencement Date
20th January, 2026 (Tuesday)
- Application Closure Date
3rd January, 2026
- Session Timings
Saturday, 6:30 PM to 9:30 PM
Programme Overview
The Achieving Excellence in Marketing: Programme for Marketing Leadership by IIM Ahmedabad is designed to empower mid and senior-level marketing professionals to lead with strategic insight, creativity, and technological acumen. Marketing today sits at the core of business growth, requiring leaders who can integrate strategy, innovation, and digital expertise.
Delivered through a blended format of live online sessions and immersive campus modules, the programme equips participants with practical skills in strategic marketing, brand management, consumer insights, digital marketing, and growth strategies. Anchored in the case method and guided by IIMA’s distinguished faculty, participants gain actionable tools to influence decisions, harness emerging technologies, and achieve measurable business impact.
Admission Criteria
Eligibility and Admission Criteria
- Educational Qualification: Applicants must be working professionals with a graduate degree (10+2+3 or equivalent) in any discipline, with a minimum of 50% marks.
- Work Experience: Participants must be in mid to senior roles involved in marketing strategy at the time of application for the programme.
- Ideal Candidate: This programme is positioned for mid to senior-level marketing executives and entrepreneurs who are managing and leading the marketing function in their organisation.
- Selection Process: Eligible candidates will be selected based on their educational and professional background, as well as their motivation reflected in the application form.
- Applications with Credentials & Corporate Nominations: Selections will be based on a detailed profile of the candidate, including academic record, professional profile, designation, salary, roles and responsibilities, job description, statement of purpose, and evaluations of applicants—either individually, collectively, or both—by IIMA
Evaluation Methodology
IIM Ahmedabad shall carry out the examinations, group assignments, and evaluation required for certification.
Participants are evaluated based on examinations for all the courses. Participants will be given any one of the following grades: “Satisfactory Plus” (S+); “Satisfactory” (S); “Unsatisfactory” (U). A participant will be asked to leave the programme and the fees will then be forfeited in any of the following cases:
- If a participant gets 2nd “U” for academic indiscipline wherein Academic Indiscipline includes cheating/copying/plagiarism in assignments and examinations and facilitating cheating in any way or is found having integrity issue during the programme.
- If a participant gets 3rd “U” for under-performance.
- If a participant gets 1 “U” for academic indiscipline and 2 “U”s for underperformance.
- The norms of the programme require a participant to attend at least 80% of attendance to become eligible to receive the certificate, failing which a participant won’t be awarded the certificate.
Pedagogical Methodology
Admission Process
- 1
Eligibility of Applicant
- 2
Application Submission
- 3
Screening & Shortlisting
- 4
Admission & Fee Payment
- 5
Book your Seat
About IIM Ahmedabad
The Indian Institute of Management Ahmedabad (IIMA) is a premier global management institute, renowned for its excellence in management education. Over its 60 years of existence, IIMA has been recognized for its exemplary contributions to scholarship, practice, and policy through distinctive teaching, high-quality research, and nurturing future leaders. The institute supports industry, government, and social enterprises, creating a progressive impact on society.
Founded in 1961 through a collaborative initiative by the government, industry, and international academia, IIMA has expanded its global footprint. Today, it has a network of nearly 80 top international institutions and a presence in Dubai. Its eminent faculty and over 45,000 alumni, who hold influential positions worldwide, further contribute to its global recognition.
In the Financial Times Global MBA Ranking 2025, IIMA’s PGPX programme is ranked 31st globally, securing the top position in Career Progress, 100% faculty with doctorates, and 8th place in both Salary Today and Weighted Salary. In the Financial Times Executive Education Open Ranking 2025, IIMA is ranked 35th globally and #1 in India, while in the Custom Ranking 2025, it is placed 72nd globally. Additionally, the FT Masters in Management Ranking 2025 positions IIMA at 34th globally, achieving the top spot in Weighted Salary, Employed at Three Months, and Faculty with Doctorates, along with 6th position in Career Services.
- 1st Rank in India in the NIRF 2025 (Management Category)
- 1st Rank Career Progress FT Global MBA Rankings (2025)
- 39th FT Global MBA Rankings (2025)
Programme Highlights
Certificate of Completion from IIM Ahmedabad
Rigorous Pedagogy by IIMA
2 Campus Immersions at IIM Ahmedabad
Peer Networking Across Industries
Case-Based Learning
Learning Outcomes
Master marketing concepts and their industry applications
Enhance analytical skills in pricing, sales, advertising, and more
Apply strategic marketing to boost customer value and performance
Understand technology’s role in marketing decisions
Explore emerging tools like AI, social media, analytics, and MarTech
Unleash the benefits that await you with Jaro Value adds.
%
higher employee retention rate
%
increase in employee productivity
%
higher incomes per employee
%
businesses achieved measurable growth
Companies that already trust us!
Syllabus Breakdown
- Evolution of Marketing
- Understanding and Analysing Consumer Needs
- Understanding and Influencing the Buying Decision Process
- Consumer Power and the Changing Role of Marketing
- Effective Market Segmentation and Targeting
- Building an Attractive Value Proposition and Positioning Offerings
- Assessing and Achieving Product–Market Fit
- Brand Building and Management
- Pricing Market Offerings
- Product Management
- Sales and Distribution Management
- Advertising, Promotion, and Communicating Value
- Go-to-Market Strategy
- Exploring Marketing Frameworks for Global Markets
- Strategic Thinking for Marketing Leaders
- Growth Marketing
- Building the Modern Marketing Organisation
- Synchronising Marketing Actions and Activities to Create Great Value
- B2B Marketing Growth Strategies for the Organisation
- Digital Marketing Strategies: Data, Automation, and Analytics
- Business Analytics: Decision-Making with Data
- Hyper-Personalisation and Applications of AI in Marketing
- MarTech
- Emerging Technologies and How They Are Shaping Marketing
Programme Fee Details
- *GST (Currently 18%) will be charged extra on these components.
Application fees (To be paid during online application)
INR 2,000 + GST* (Non-refundable)Programme Fee
INR 4,32,000/- + GST*Instalment Pattern
Initial Payment
INR 2,16,000/-+ GST* As per the offer letterFinal Instalment
INR 2,16,000/-+ GST* April 10, 2026Earn a Career Certificate
At the end of the Programme, eligible participants will receive a Certificate of Completion (CoC) of the Programme from IIM Ahmedabad, subject to the assessment and fulfilment of attaining an overall 80% attendance and evaluation criteria.
Know the Facilitators
#YouInspireUs
The Jaro Advantage
Personalized Learning Support
- Career Acceleration: Get unmatched career guidance, resume-building workshops, and 1:1 mentorship to fast-track your professional growth.
- 24/7 Student Support: Dedicated assistance at every step—from enrollment to graduation.
- Future-Ready Learning: Engage in immersive, industry-aligned programs designed for lifelong career relevance.
Expert-Led Doubt Resolution
- Learn from the Best: Access mentorship from top-tier faculty and industry leaders.
- Collaborative Learning: Join dynamic discussion forums and peer-to-peer networks for deeper insights.
- Real-World Problem Solving: Apply knowledge through case studies and interactive sessions.
Powerful Global Networking
- Elite Alumni Community: Connect with 350,000+ professionals worldwide for career opportunities and collaborations.
- Exclusive Events: Attend global webinars, networking meetups, and industry talks.
- Lifelong Access: Stay updated with cutting-edge trends and alumni benefits long after graduation.
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Start Referring Today! Start Referring Today!Frequently Asked Questions
The Achieving Excellence in Marketing: Programme for Marketing Leadership by IIM Ahmedabad has a duration of 6 to 7 months, including two campus immersion modules and weekly online sessions.
The programme is delivered in a blended format, combining live online sessions every Saturday with two in-person campus immersion modules at IIM Ahmedabad.
This programme is designed for professionals across industries—spanning both B2C and B2B sectors—who want to strengthen their marketing expertise and align it with business growth.
It is ideal for:
- Mid-career and senior executives from companies of any size or stage, eager to align marketing strategy with business goals, leverage new opportunities, and improve processes.
- Marketing leaders aspiring to or currently in C-level roles who wish to stay ahead of emerging trends and drive growth.
- Directors, General Managers, and Vice Presidents focused on innovation, transformation, and leading change within their organisations.
- Business owners and entrepreneurs who are aiming to harness marketing for business expansion, brand growth, and long-term success.
Participants gain strategic marketing skills, access to IIMA’s distinguished faculty, and a certificate of completion from IIM Ahmedabad. The programme also offers exposure to real-world case discussions and peer networking across industries.
Yes. The curriculum addresses modern marketing leadership challenges, including brand management, consumer insights, digital marketing, and growth strategies—making it highly relevant for today’s dynamic organisational landscape.
The total programme fee is INR 4,32,000 + GST. A non-refundable application fee of INR 2,000 + GST is also applicable.
